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Deploying Beacons in Your Stores?

Learn how to engage your shoppers with successful retail beacon programs.

Many retailers have tested beacons in-store only to find they are hard to manage and that they end up frustrating shoppers, creating the opposite effect desired. To deliver a successful retail beacon program, retailers should consider and answer questions around the scale, value exchange, and ROI of beacons.

In this whitepaper, you'll learn how to:

  • Effectively scale a beacon deployment
  • Create an engaging shopper experience
  • Clearly communicate the value exchange with a shopper
  • Achieve ROI with beacons