Retail Beacons: Scale, Experience and Value 

Deploying Beacons in Your Stores?

Learn how to engage your shoppers with successful retail beacon programs.  

Many retailers have tested beacons in-store only to find they are hard to manage and that they end up frustrating shoppers, creating the opposite effect desired. To deliver a successful retail beacon program, retailers should consider and answer questions around scale, value exchange and ROI of beacons. 

In this white paper you will learn how to: 

  • Effectively scale a beacon deployment 
  • Create an engaging shopper experience 
  • Clearly communicate the value exchange with shoppers
  • Achieve ROI with beacons