Deploying Beacons in Your Stores?
Learn how to engage your shoppers with successful retail beacon programs.
Many retailers have tested beacons in-store only to find they are hard to manage and that they end up frustrating shoppers, creating the opposite effect desired. To deliver a successful retail beacon program, retailers should consider and answer questions around scale, value exchange and ROI of beacons.
In this white paper you will learn how to:
- Effectively scale a beacon deployment
- Create an engaging shopper experience
- Clearly communicate the value exchange with shoppers
- Achieve ROI with beacons